Organic & intimate self-care as a ritual in a bottle, with Veronica Campbell, founder and product developer at Lip Intimate Care
Every conscious business starts with the dream and purpose. Please tell us yours.
The intimate skin is the most sensitive and absorbing of the entire female body. Despite that, there is a lack of intimate care products that are natural and (in my view) safe. The purpose of the brand is to create organic products, targeted towards women's intimate areas, that are truly additive free and natural. And also that looks nice on the shelf.
How important is social media for telling your story and building your community?
As a photographer, I'm very visual. I love Instagram and to have the opportunity to create a visual brand story. Instagram is also a great place to discover amazing and inspiring women and brands.
Describe your visual identity. How do you curate it and how is it helping you to tell your story.
Beyond the product pictures, I try to use images that symbolizes what we associate with intimacy. Still, I prefer to keep it minimalistic and clean. I use a lot of close-ups and pink colour tones. I try to combine product facts with women inspirational quotes.
The wellness landscape in Stockholm has rapidly increased. Yoga and green smoothies are now mainstream and almost all people I know use organic cosmetics. Lip Intimate Care contributes very well to this sphere. Besides being organic, women's intimate health is also a topic that is being discussed more often.
How would you describe the wellness landscape in Stockholm ?
How important is UGC for your brand? How do you engage and build your community and reward them for their loyalty?
UGC is very important. I get so happy when I see people sharing my posts and posting about the products. Yet, I'm kind of a beginner when it comes to social media and this is something I will work on.
Do you intertwine offline & online presence? If yes, how important is creating offline experiences for you?
I have distributors who are in charge of the majority of the offline presences. My Nordic distributor is very good at organizing events.
The intimate skin is the most sensitive and absorbing of the entire female body. Despite that, there is a lack of intimate care products that are natural and (in my view) safe. The purpose of the brand is to create organic products, targeted towards women's intimate areas, that are truly additive free and natural. And also that looks nice on the shelf.
Tell us your favorite tips for balancing work and life. How do you wind down from running your business?
It's a challenge since I'm very close to my business. But dancing salsa and cuddling with my son gets me unwinded.
There are so many beautiful accounts to be inspired by. I love @her.society for the beautiful pictures of women. @thenue_co for their stylish and simple design. @wombenwellness, @amylaviniawhite and @tantraislove for their inspiration on female sexuality and wellness. The great wise poet @yung_pueblo because his words always speak to my heart. @fetching_tigress and @cosmiccollage for their incredible creativeness. Other inspirations are @love_your_cycle, @madaracosmetics, @holisticaskin, @duvet_days, @mylkymoonlab, @hush_society, @_jadewolfe and @levelblends.